My wife says I have my head stuck in the sand when it comes to current events, and she is probably right. But, I can tell you a lot about a few select topics. The Chicago Cubs is one of them. For six years I have been listening to a fan based podcast about the Cubs called Cubscast. Three fans produced three episodes a week just talking about the Cubs like I do with my friends. They made 657 shows! Amazing.
Recently, Major League Baseball Advanced Media (MLBAM) sent Cubscast a cease and desist letter. Because MLBAM is bigger than Cubscast (3 guys recording a conversation on Skype); Lou, Sheps and Sneetch decided to hang it up. They could probably have beat this in court, but the bully sometimes prevents justice. I was deeply saddened when I heard the last podcast. These guys have been my traveling companions three times a week for 6 years. I will deeply miss them.
Since listening to Cubscast I have purchased countless cubs t-shirts, an authentic game jersey, hoodies, baseball caps, internet subscriptions, magazine subscriptions, iPhone and iPad apps and the list goes on. No more! I have vowed not to support Major League Baseball (MLB) licensed merchandise as much as is humanly possible. Here is a letter I sent to the head honcho at MLBAM:
Mr. Gould,
I am writing to express my outrage at MLB Advanced Media's bullying of cubscast.com; forcing them to take their website down and cease their podcast. This high handed tyranny only adds insult to injury to things like blackouts of mlb.tv 200-500 away from the MLB team city, and double and triple dipping for internet access. There is no need to reply to this letter to explain why this was necessary. I want you to know from a fan of MLB, this move is not winning my support of MLB. Fan developed media like cubscast.com has encouraged me to attend more games, watch more Major League Baseball, and buy more licensed merchandise and media. This move will provoke me and others to seek ways to support, as a protest, other products related to MLB that are not developed or licensed by MLB. I will find other ways to watch, listen and follow MLB that are not associated with mlb.com.
Sincerely,
Lon Marshall
Cedar Rapids, IA
Mr. Gould's email address is: matthew.gould@mlb.com if you want to know.
Besides the injustice here, is the business mistake that MLB is making. I've seen this first hand with the University of Iowa's athletics marketing and media department. It is hard to fathom how a large business does not understand what free advertising is and how to build support for your product instead of sucking the life out of it for fans.
There are some great cubs blog's out there outraged at the shut down of Cubscast. Check out the story entitled Impermanent Waves for all the links, to read the Cubscast hosts goodbye letters, or listen for yourself.













